Bilkulonline.com Ahmedabad, 22 January:
Innovation is at the heart of design and
one of the key elements of design education. With a view to provide a
platform to innovate and create a line of garments for the young,
Unitedworld Institute of Design (UID), a constituent of
Ahmedabad-based Karnavati University, launched a clothing label –
Colour Me Young (CMY) – at a fashion show organized at Renaissance
Ahmedabad Hotel in the city on Saturday. The launch of UID’s own
apparel brand – CMY – was done through the show which was mentored by
veterans in the fashion industry of India. The members of the
prestigious Entrepreneurs’ Organisation (EO) – Gujarat and their
spouses, sashayed the ramp donning the CMY brand.
“At UID, we believe in providing budding professionals with a platform
to be able to constantly invent and reinvent, that leads to the
creation of world-class products, services and strategies which
further define crucial processes. The launch of CMY defines an
important milestone in the institute’s journey towards excellence,”
said Mr Ritesh Hada, President, Karnavati University.
“Fashion is a highly competitive industry. The launch of CMY inspired
UIDians to strive for excellence that is at par with the industry
standards that are constantly being reinvented by veterans. At the
same time, it was an opportunity in disguise with the enriching
learning experience and a chance to explore the finer aspect of
fashion – particularly apparel design in the rapidly changing era of
fast fashion,” he added.
As the name suggests, CMY is a brand that is one that adds a young and
vibrant touch to one’s look. The line of garments have been given a
contemporary touch while keeping the elements of traditional styles
intact. Right from the selection of the fabric to the colour, design
and styling – at each process, CMY’s philosophy to keep it young has
been taken into consideration to ensure the couture suits the young
To complement the brand and its philosophy, roping-in industry
veterans to help create the line of garments and showcase it in the
form of a fashion show, was inevitable. It not just helped UIDians put
their best foot forward but also allowed them to understand the
numerous characteristics of fashion industry while exploring its
socio-economic, ethnic and cultural aspects.
Shakir Shaikh who choreographed the show for CMY’s launch, is India’s
topmost fashion show director, who has nearly two decades of elaborate
experience. Shakir’s contribution in putting a splendid show together added value to UID’s own brand.
The show was curated by veterans in
the country’s fashion industry such as Pooja Agrawal, Digvijay Singh,
Krunal Parekh and Kasheesh K.
While Pooja Agrawal specializes in handcrafted prints on pure fabrics,
Digvijay Singh’s own fashion label of the same name specializes in
collections with strong cultural and classical era influences.
Kasheesh K, on the other hand is an established fashion designer and
couturier, known for her diverse style ranging from bridal wear to
club-wear and even bespoke jewellery designs. Krunal Parekh is
Business Head with Umang Hutheesing and have curated Textile museum of
Royal Indian Costumes in Mexico, Bahrain, Japan and Paris, and is also
a Fashion Consultant for the New York & London Fashion Weeks.
Professional fashion models including Purva Rana, Iris Maity, Pari
Sahni, Priyasha C, Nivedita, Leena Vishwakarma, Sonakshi R, Mallika B,
Khusbu Shetty, Pratyancha and Tashveen among others, walked the ramp
with poise to showcase CMY’s vibrant line of garments at the show.