Ahmedabad, Nov 22: MICA’s annual marketing fest, MICANVAS, held from 18th to 20th November, 2016, saw over 2500 students from various B-Schools like IIM Ahmedabad, IIM Shillong, NMIMS, NIRMA, MDI Gurgaon participate in various competitions, events, and workshops. Amit Trivedi, Neeti Mohan, and renowned band Advaita also delighted the students with stellar performances.

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The three day fest engaged students in a plethora of activities. Day 1 kick started with an enriching workshop on Creative Communication by Mr. SubhashTendle, a professor of the CCC course at MICA. The two day workshop aimed to sensitize the participants to the power of visuals through presentations and exercises. The day ended with a lecture by Mr. KunalJeswani, CEO, Ogilvy India, who educated students about the power of personal connect in advertising.

On Saturday, the day began with a panel discussion focusing on personalisation in modern day marketing, where Mr. Ankit Mehrotra, Co-Founder of Dine Out, Mr. SiddharthAdelkar, Consultant, ThoughtWorks, and renowned psychiatrist Mr. Bhooshan Shukla enlightened students with an enriching discussion. Students participated in a wide range of competitions from case studies for start ups, strategy wars, sports marketing competitions etc, that tested their managerial and creative mettle, organised by the various student run committees of MICA. The night was filled with entertainment with a battle of bands, organised by Studio7, the music committee, following which renowned band Advaita took the stage.

The last day saw the culmination of the final rounds of various tough competitions, with the flagship event, ‘Last Manager Standing’, being won by Vishnu Iyengar, a student from MICA, who cleared various different rounds to win the grand prize of Rs. 1 Lakh.With the recent removal of Cyrus Mistry from the chairmanship of Tata Group the corporate behemoth is experiencing a power vacuum. The six finalists of LMS were asked to choose a business leader from any Indian corporate and argue why their chosen leader would be the best successor to Mistry. Various other events like RJ Wars, and Change Up, focused on social issues, also took place.

The fest ended on a high note with a power packed performance by Amit Trivedi, Neeti Mohan, Divya Kumar, and Arun Kamath.