When beauty and duty bond ……

Rashmi and Amitabh Shah vow to use their talent and skill and

inspire others to keep cities clean

Bilkul News, Ahmedabad, Oct 30: Rashmi the runner up of ‘Mrs India Worldwide 2014’ Pageant of Delhi calls it her destiny to have met Amitabh.

Amitabh Shah a Yale University graduate is the founder and currently the CEO of YUVA Unstoppable -  a non-governmental organization.

Yuva Unstoppable is an NGO working towards education of underprivileged children and involving them in various non-curricular activities. The organization is spread across 30 cities in India, with a task force of almost 1, 20, 00,000 volunteers which have been carefully motivated and nurtured as a strond dedicated team. 

Recently, when Amitabh married Rashmi they were both clear about one thing that their future was to revolve around activities for poor and other community services.

Amitabh says “Motto of Yuva Unstoppable is Doing Good is Funnn! Through Yuva, we have transformed the act of volunteering into fun and something cool. Our mission is to help create extraordinary leaders and uplift lives of underprivileged children”.

Taking it a bit further the duo is now keen to give a kick to Gandhi’s cleanliness message which has been floated by the Centre.

Speaking to journalists at a press meet Rashmi said “I will work hard to inspire people towards Modiji’s Swatch Bharat’ campaign”. She further added that “Safai Kamdars (sweepers) work very hard to keep our cities clean I promise before you all that whichever brand I endorse for any corporate or anyone entire money will go for their welfare and that of their children’s education.” Rashmi has been into the field of modeling for past seven years.

The couple pleaded the people of Ahmedabad and entire India to spare two hours of the week for the society and keep it clean.  Their volunteers can be approached in any area through their website ( to guide anyone who is interested to go about it.

Amitabh added that YUVA Unstoppable believes in the principle stated by Mahatma Gandhi – "Be the change you want to see in the world". It says that young people are not useless but they are used less, so it tries to give direction to the aspiring new generation to do something good”.

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