Bilkulonline.com, Ahmedabad, Feb 5: Ahmedabad based startup ‘www.FoodMemories.com’, a marketplace for authentic geographically unique Indian foods, has secured seed investment from a consortium of 8 investors led by Delhivery co-founders Bhavesh Manglani & Suraj Saharan and Darshan Upadhyay & Sanjay Notani, Partners at Economic Laws Practice, Mumbai.
Additionally, Sachin Khandelwal, Founder of Bangalore based Corporate Gifting major – Kirti Sales & Services, has joined the investor group. Established in September, 2016 by Dr. Harmitsingh Sikh, FoodMemories aggregates all top iconic brands and delicacies of Indian food industry and delivers their delicacies to customers around the globe.
The investors and seed investment will not only power ‘Food Memories’ rapid expansion in the current business segments but also enable the company to establish a physical retail footprint in the top cities across India. The other investors in this seed investment are Vaishali Patel from Ahmedabad, Vivek Pabari, Prateek Nijhawan & Kapil Bhushan- Investment Bankers from Mumbai and Abhishek Bhalla, from Delhi. Speaking on the occasion, Bhavesh Manglani, Co-founder, Delhivery, said, “At Delhivery, I have come across a number of excellent local businesses in India who, given the right platform and reach can achieve immense growth.
Harmit’s vision at Food Memories to put Indian delicacies on a global map is exciting and inspirational and the reason for the 8 of us to come on-board. With Indian Sweets and Savouries market pegged at INR 50,000 crore and a promising 30 bn USD export food market, Food Memories is uniquely placed to capitalise on a growing demand for delicacies of iconic local brands / establishments. A delightful customer experience and an effective supply chain is the key to removing the barriers of location and physical presence and enable Food Memories partners access a global customer base under a unified customer experience.”
Dr. Harmitsingh Sikh, Founder & CEO, FoodMemories, said, “FoodMemories is a unique marketplace as it is a veritable repository of the diverse culinary heritage of the country and provides customers instant access to more than 200+ major brands and 3000+ products of authentic geographically unique Indian foods. We’re now operational in 26 states across India and with support of our investors, our first retail touch point will come up in Ahmedabad followed by gradual expansion to strong demand centres in the country”