MICA witnessed a landmark celebration on its main campus lawns this weekend on Saturday, April 1, 2017. 160 students of the 22nd batch of Post Graduate Diploma in Management – Communications (PGDM-C) ,3 students from the Fellow Programme in Management –Communications (FPM-C) & 23 students of the 26th batch of Post Graduate Certificate Programme in Crafting Creative Communication (PGCP-CCC) graduated while proud parents, friends and relatives watched from the sea of audience who turned up for the event.
The convocation began with the Invocation ceremony, and was declared open after the lighting of the lamp by the Chief Guest Ronnie Screwvala, Founder of the UTV Group, Unilazer Ventures, UpGrad and Swades Foundation. Mr. Madhukar Kamath, President, MICA & Member of MICA Governing Council, Dr. Tridip Suhrud Acting Director, MICA & Member of MICA Governing Council and Dr. Shailendra Mehta, Incoming President & Director, MICA.
Dean Dr. Preeti Shroff extended his warm welcome to those present, and introduced the Chief Guest Ronnie Screwvala. Post the welcome address, the diplomas and certificates were conferred on the students by the Governing Council of MICA and the students individually received the diplomas and certificates from the Chief Guest as the Executive Registrar Sethu Iyer called out their names. Following which Madhukar Kamath announced the Bronze, Silver and Gold medals for the PGDM-C students and merit certificates for the PGCP-CCC students and the Chief Guest presented the medals and certificates to the students.
After the presentation of medals and merit certificates, the annual “PAT Memorial Outstanding Alumnus Award” was announced. This award was instituted in the year 2014 in the memory of former MICA Director Prof. Atul Tandan (or PAT as he was called lovingly) who served MICA from 2001 to 2009 and passed away in March 2015.
This award is given to a MICA alumnus who has had a great career growth, occupies a leadership position and has contributed to societal good. The winner is selected from amongst the nominations received from MICA fraternity. This year the award was given to Rajat Tuli, an alumnus of the batch of 1998. Rajat is the co-founder of Happily Unmarried and Ustraa. Happily unmarried is India’s first desi lifestyle brand. Using popular culture, emerging trends, design and cultural insights, it created products which became part of the youth vocabulary. We made it acceptable and also very cool to use hindi muhavras, urban slangs, filmi idioms on everyday products like doormats, chai cups and even notebooks. Ustraa was the first male grooming brand to be launched in the country and one the rare examples of an FMCG brand making it a success by selling only online. In less than 2 years Ustraa has become a very popular brand having reached out to over 2 lakh customers all over the country.
Following this, the MICA Year Book was released. The Year Book is an old tradition at MICA and captures the essence of nostalgia and fond memories for the outgoing batch of students.
This was followed by a convocation address by the Chief Guest, Mr. Ronnie Screwvala, Founder of the UTV Group, Unilazer Ventures, UpGrad and Swades Foundation Addressing the students, Screwvala who spoke of his unique entrepreneurial journey and outlined his success mantras and also spoke of his failures he has faced in his unconventional career. He evoked the graduating batch to think beyond their comfort zone and dream big with their eyes open. Madhukar Kamath, outgoing president of MICA spoke of the achievements of MICA in academic and non-academic segments and outlined the bright future outlook for the institution in its 26th year. He also spoke extensively on the outstanding leadership structure at MICA.
Thereafter the convocation was declared closed and the convocation procession left the lawns. The starlit night will forever be etched in MICAn hearts as the MICA family and guests enjoyed a lavish dinner hosted to mark this spectacular milestone in MICA’s history.